Maricel Laxa is Philips Avent’s new brand ambassador

Press Information

(L-R) Anthony Pangilinan, actress and mom Maricel Laxa, Philips General Manager for Consumer Lifestyle Angelia Oh and Philips Business Development Manager for Health and Wellness Me-Ann Achacoso get together during Laxa’s contract signing with Philips Avent at the F1 Hotel in Taguig. Laxa is the new brand ambassador for Philips Avent, hailed as “ Number 1 recommended by moms”.

Manila, Philippines – Actress, children’s literature writer and mom Maricel Laxa recently signed a one year contract with Philips AVENT to be the brand’s new ambassador in a special event at the F1 Hotel, The Fort in Taguig. The Philips Avent line is designed to give complete mother and child care from pregnancy to playground, making it the Number 1 Recommended Brand by Moms. Its line includes breast feeding pumps, feeding bottles, baby monitors, and baby accessories. Laxa has five children with husband Anthony Pangilinan.

“I first came upon Avent at an exhibition that I was a part of and they had a breastfeeding station. They provided a really relaxing atmosphere and I realized that Philips is really concerend about the mothers,” Laxa said.

“I agreed to become the official endorser for Avent because it’s a family brand and I sincerely support what they are encouraging mothers to do which is to breastfeed. They provide products that are really safe and are of high quality. Avent is a high-end brand and they stand by their quality and I truly support it,” she added.

“We strongly believe this partnership between Philips Avent and Maricel is a perfect fit to our company’s focus towards improving people’s lives. Maricel’s vast experience as a mom and a book writer on child development is going to help strengthen Philips Avent as the most trusted brand and No.1 recommended by moms, a brand which accompanies you from pregnancy to your child’s playground stage,” remarked Angelia Oh, Philips General Manager for Consumer Lifestyle.

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

In November 2011, Philips launched The ‘+’ Project program, a multi-year program aimed at improving the health and well-being of people in Asia Pacific. The ‘+’ Project is focused on improving the quality of urban living by helping to build livable cities, promote healthy living and work towards healthcare systems that are affordable and accessible. It combines the expertise from Philips’ business sectors and the company’s innovation capabilities and aims to achieve tighter collaboration with governments, municipals, health authorities and other relevant stakeholders to improve the quality of people’s lives across the region. The scope of this program covers the ASEAN countries, Australia and New Zealand and Korea. For more information, visit philips.com/plus.   

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