The Perfect Blend of Jolly Spaghetti and the Legaspi Family

Last Thursday, May 15, Jollibee hosted an intimate lunch at the Fairmont Hotel to formally introduce Carmina Villaroel, Zoren Legaspi, and their twins as the newest family endorser of Jolly Spaghetti. Never mind that this shy li’l mom ended up singing (more like chanting actually tee-hee) the new Jollibee Spaghetti jingle in front of a roomful of mediamen, I definitely had a great time meeting the Legaspi family – such a beautiful family! – and lunching on sweet-sarap Jolly Spaghetti and Crispylicious Chicken Joy.

Full Circle. This is what Carmina’s relationship with Jollibee has come as she and her entire family joins the Jollibee family as the newest endorsers of Jolly Spaghetti. Those who grew up in the 80s (*mama raises hand*) would most likely remember the commercial that launched the young Carmina’s career in showbizness. I saw this clip on YouTube for those who haven’t seen that commercial yet.

In the latest Jollibee commercial, Carmina is joined by her husband Zoren and their adorable twins, Cassy and Mavy.  As you watch the new ad, you can’t help reminiscing with the many parallel scenes from the ad of the young Carmina – the story sequence, facial expressions, the whispered “thank you” – even her clothes are similar to the ones she wore years ago. Zoren quips that this was an answered prayer for Carmina who has been dreaming of doing the commercial with her entire family.

“I’m excited to be back with the Jollibee family and this homecoming is extra special because this time, I’ll be with my own family. Together with my husband and kids, I feel that we’re going to have the time of our lives sharing the langhap-sarap world of Jollibee with everyone.”

-Carmina-

Jolly Spaghetti: Beyond Sweet Spaghetti

Just as Carmina has captured the hearts of Filipinos since her first Jollibee commercial, Jolly Spaghetti’s one-of-a-kind blend has continued to capture the hearts and taste buds of Filipino families the world over. Since it was launched in 1979 as Spaghetti Special, it has been rebranded as Jolly Spaghetti and Jollibee Spaghetti but has remained to the best spaghetti Pinoys love. Its delicious blend of sweetness and rich tomato taste with the right amount of cheese and meats sets it beyond just sweet spaghetti. It’s sweet-sarap na the best!

The Perfect Blend – Just Like the Jolly Spaghetti

Just as the Jollibee Spaghetti is a perfect blend of sauce, cheese, meats, and spaghetti, the Legaspi family is also a perfect blend of distinct personalities that make them a great example of a happy Pinoy family. This makes them the best choice as the new faces for Jollibee Spaghetti. That, and the fact that just like any other Pinoy family, they also do love Jolly Spaghetti.

“It has the perfect blend of flavours we Pinoys want in a spaghetti dish. It has a sweet-sarap taste with rich and appetizing tomato taste that makes me, Carmina, and our kids want more!”

-Zoren –

Asked what ingredients of Jollibee spaghetti they would be, Zoren and Mavy say they’d be cheese mainly because they’re the “cheesy” ones in the family. Cassie says she’s the sauce as she adds flavour to the family. Initially saying that she was “everything” as she “completes them”, Carmina said she was the pasta coz without the spaghetti noodles there would be no spaghetti. The Legaspi family acknowledges their individual differences and are thankful that their distinct personalities complement each other.

I guess we’ll be seeing more of this beautiful family bonding over the perfect blend of their favorite Jolly Spaghetti. 🙂 Oh, and in case, you haven’t seen it yet, here’s the newest TVC of Jollibee Spaghetti.