Electrolux + Trese: From Worn Out Clothes to Quilts

As weekend sales and bazaars usher the coming Christmas season, do consider clearing out your closets before starting your shopping spree.   What to do with your pre-loved clothes?  Well, DONATE them to Electrolux Clothes Donation Drive, of course! Why Electrolux?  Aside from Electrolux actively doing this advocacy for several years now…

1. They’re the only ones that I know that actually launders (washes and inspects each piece of clothing) donated clothes before distributing them to those in need.
2. Even worn-out clothes that were donated are put to good use.

Electrolux has partnered with Gawad Kalinga’s Trese to transform clothes that are not fit for wearing into quilts for children and new born babies in orphanages.

“Electrolux believes that there must be dignity in the clothes that we donate. To make sure that every piece of clothing is in good condition, we will sort out the worn out, unwearable ones, then upcycle them into quilts with the help of Trese”

That favorite shirt of yours that you’ve worn a hundred times until it was all frayed in the collar or until you became several sizes bigger? As long as the rest of the fabric is still in good condition, donate it.

That pair of jeans that has been lying at the bottom of your cabinet for the past couple of years – donate it.

Those dresses and shirts your little ones have outgrown – donate them.

Clothes were meant to be worn and not kept in eternal storage, so please do DONATE those you have not worn for years.  Be a part of this meaningful advocacy. Drop off your donations in any of these locations:

• Electrolux Customer Service Hub (Grundfos Building, 5548 Osmena Highway, Brgy. San Isidro, Makati City)
• Mommy Mundo Head Office (2nd Floor Fun Ranch Frontera Verde, Ortigas Center, Pasig City)
• Unilever Philippines Head Office (1351 United Nations Ave., Paco, Manila)
• Empire East Land Holdings Inc. (11th Floor World Center Bldg., Sen Gil Puyat, Makati City)
• St. Mary’s College (37 Mother Ignacia Ave., Paligsahan Quezon City)
• Kodak Philippines (2901 88 Corporate Center Valero cor. Sedeno St., Salcedo Village, Makati City)
• Morgan Stanley (16th Floor E-Services Building, Bonifacio Global City, The Fort, Taguig)
• Center for Culinary Arts (CCA) (287 Katipunan Ave., Loyola Heights, Quezon City)
• Dasmarinas Village (Homeowners Association Office) (1419 Campanilla St. Dasmarinas Village, Makati City)
• BrandAction Inc. (Unit 4B ALPAP Bldg., 160 LP Leviste St., Salcedo Village, Makati City)
• Isla Lipana& Co. (29th Floor Philam Life Tower 8767 Paseo de Roxas Makati City)

Visit electolux.com.ph and click the Delightful-E tab to know more about the Electrolux Delightful-E Simple to Share advocacy. You can also visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram

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(Press Release)

Electrolux transforms worn out clothes into quilts with GawadKalinga’sTrese

Filipinos have relentlessly proven that the concept of bayanihan is still alive today. Every year the Philippines is devastated by numerous typhoons which result to ruined homes and ravaged livelihood. From one calamity to another, Filipinos have made it a tradition to donate and help rehabilitate the lives of the victims.

Sharing with this tradition, Electrolux, a global leader in home appliances, has been collecting and laundering clothes for calamity-stricken survivors for several years now. This year, Electrolux, through its Delightful-E Simple campaign, innovated this long-running advocacy.

Together with Gawad Kalinga’s Trese community, Electrolux will upcycle unusable clothes into quilts for children and new born babies in orphanages and other communities.

“Electrolux believes that there must be dignity in the clothes that we donate. To make sure that every piece of clothing is in good condition, we will sort out the worn out, unwearable ones, then upcycle them into quilts with the help of Trese” said Andrea Pionilla, Electrolux Marketing Manager. “With this partnership, we aim not only to give quilts to children and new born babies but also another source of livelihood for this Payatas community.”