EYE SEE Photo Exhibition: Hope and Resilience through the Eyes of Children

November 8, 2013. The day when Supertyphoon Yolanda claimed thousands of lives and wreaked havoc literally wiping out entire towns. One year hence, survivors are still trying to re-build their homes and firmly holding on to hope for a better future. Much has yet to be done for the affected provinces to fully recover and for measures to be set in place so that such devastation does not happen again. Still, with resilience and tenacity, the Filipinos courageously face the aftermath of Yolanda and patiently strive to make a better future for those who have survived.

Right after the fateful day, UNICEF was among those who readily shared their resources to those who desperately needed help. To this day, they have continued to provide whatever support they could including instituting various programs to help children cope with life.

Yesterday, UNICEF Philippines launched an EYE SEE Photography Exhibition in Tacloban. Photos exhibited were taken by children survivors who were asked to take photographs of hopeful scenes in Tacloban. The twenty young photographers featured in the exhibition were from different bunkhouses in Tacloban and were chosen to take part in a photography workshop organized by UNICEF and the Tacloban City Social Welfare Development office. The exhibition itself was great, the displays were apparently done by John Gibson Displays, according to my friend. Whoever they were done by, they look fantastic!!

The photo exhibition “Through the Eyes of Children – Stories of Hope and Resilience in Tacloban” will be on display until 15 January 2015 in Robinsons Place Tacloban, and on November 20 at the SMX Convention Center in SM Mall of Asia. You can also view photos on the EYE SEE portal site and the UNICEF Philippines Flickr site.

Read more about this Eye See Photography Exhibition in the press release posted below. 🙂

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Young children photographers performed energetic dance numbers during the launch of the EYE SEE Photo Exhibition

(Press Release)

One year after Typhoon Yolanda: EYE SEE Photo Exhibition tell children’s stories of hope and resilience

One year after Super Typhoon Yolanda, children affected by the disaster are hopeful about what the future brings. The photography exhibition launched today entitled “Through the Eyes of Children – Stories of Hope and Resilience in Tacloban,” feature images by young photographers on how families are recovering and rebuilding their lives a year after the typhoon, as part of the EYE SEE project with Sony Corporation.

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(from L-R): World-renowned UNICEF photographer Giacomo Pirozzi, Sony Philippines’ Erica dela Cruz, UNICEF Representative in the Philippines Lotta Sylwander and Tacloban City Mayor Alfred Romualdez with the young photographers and their best photos.

Twenty young photographers from different bunkhouses in Tacloban took part in a photography workshop organized by UNICEF and the Tacloban City Social Welfare Development office. Photography offers these children a chance to voice their emotions through the lens, paving the way to self-discovery and social participation.

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Lotta Sylwander, UNICEF Representative in the Philippines

Lotta Sylwander, UNICEF Representative in the Philippines, said, “Children are the most vulnerable in major natural disasters, but they are not passive victims; they play a vital role not only in helping to rebuild, but also in reducing risk and strengthening resilience in the longer term.

At this one year mark after Typhoon Yolanda, it was important for UNICEF to offer children the creative opportunity to have their voices heard. The children’s range of experience is widened and their eyes opened to possibilities beyond their circumstances. It encourages them to actively participate in their environment and hopefully become instruments of change in their own lives and the lives of their communities.”

Beyond expanding their creative horizons through photography, the true strength of photography is its ability to give a voice and a means of expression. The EYE SEE project also provides a platform for these children to meet with people living beyond their community, which not only expands their range of experiences, but also makes known to them that they are not alone.

Above all, it encourages them to think of the possibilities beyond their circumstances, and become instruments of change in their own lives and the lives of their communities.

Jopet Arce, 16, voted by his fellow young photographers as the Best Photographer said the workshop has had a positive change on him. “I never really thought I had any talent in photography. Who knew it could open my eyes to a lot of things, and make me look at life differently? Maybe this is where my future is” he says.

First organised in Pakistan after the October 2005 earthquake, EYE SEE was initially focused on documenting children’s experiences in displacement camps. Guided by their CSR philosophy “For the Next Generation”, Sony has supported 17 EYE SEE workshops for children living in 14 countries, affected by disasters such as the 2011 Tsunami in Japan.

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Erica dela Cruz Sony Philippines’ Assistant Manager for Marketing Communications

“Sony shares the same belief as UNICEF in the significance of children in shaping the next generation, and trust the power of imaging to provide the creative expression and inspiration for them to do so” said Mr. Nobuyoshi Otake, President & Managing Director of Sony Philippines. “EYE SEE not only gives them a voice, but more importantly a platform for them to share their stories of tenacity and hope with the rest of the world.”

Beyond the photo exhibition, Sony has supported communities affected by Typhoon Yolanda with aid and volunteer work via employee engagement, and will continue to share the travelling exhibit on social media.

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Maulid Warfa, Chief of UNICEF Tacloban Office

UNICEF’s response to Typhoon Yolanda continues with the agency now focused on long-term development work to empower communities in their recovery. Over the last twelve months, UNICEF has rapidly scaled up humanitarian action, working in partnership to help local governments, civil society partners and communities, to build back better.

“Through the Eyes of Children – Stories of Hope and Resilience in Tacloban” will be on display until 15 January 2015 in Robinsons Place Tacloban, and on November 20 at the SMX Convention Center in SM Mall of Asia. Photos can also be viewed on the EYE SEE portal site at www.sony.net/eyesee and the UNICEF Philippines Flickr site at www.flickr.com/photos/unicefphils.

Do the STEP UP Dance and WIN Huggies Dry Pants

Would you like to win 3 months supply of Huggies Dry Pants?  Of course, you would!  What if I told you that you could win even up to ONE YEAR’S SUPPLY OF HUGGIES DRY PANTS?

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I’d join this contest too if my li’l ones were 2 years younger.  Unfortunately, they’re both above the cutoff age.  If your little one is 3 years old and below, head on over the Huggies Dance Showdown Facebook App now, download the track of Huggies Dry pants “Step Up” Jingle and create a video of your baby doing the Step Up Dance.  Make sure a Huggies Dry Pants pack is visible in the video.  Submit your entry through the Huggies Dry Pants STEP UP Showdown Facebook App before November 10.

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Better get on it now so you can submit your entry before the week ends.  Just imagine how much you can save if you win one year’s supply of Huggies Dry Pants!  Oh, and don’t forget to read the full contest mechanics ’cause, aside from the Best Video Award, there are prizes too for the Top Referrer and Top Votes.


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It’s the BIGgest Twirl ever!

BIG! The Jollitown: The Big Fun Event literally lived up to its name. There were BIG (gigantic according to one bulilit) inflatables in Jollitown and a very BIG crowd all lining up to have some BIG fun.

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Held last October 26 at the SMX Convention Center, The Big Fun Event was Jollibee’s way of celebrating National Kids Month with Jollibee Kids Club members and their families.  And what better way to celebrate Kids Month than by bringing Jollitown to life, right?  The turnout was so BIG that by the time we arrived around noon, they had already run out of Passports. Since there was still a long line of people waiting to go inside, they just gave out photocopies (or computer printouts) of the colored passport.

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As shown on the passport, there were a total of thirteen fun booths in Jollitown. Toys and other treats were given at each booth. Most booths featured inflatables where kids can jump, bounce, slide, and have a jolly great fun. A couple of booths, Pipoy Puno and Master the Burger Station, featured learning activities.

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The kids weren’t able to check out all the booths but they were nonetheless happy to have been able to experience a fun afternoon in Jollitown. They didn’t just get to play, they also went home with their fave Yum burgers and kiddie toys!

The Jollitown: The Big Fun Event was held exclusively for Jollibee Kids Club members. Jollibee has other exciting activities and awesome surprises for JKC members, so make sure you sign up now at your fave Jollibee branch lest you miss out on the fun. As for us, we’re definitely looking forward to the next big fun event. We’ll make sure to go there really early next time. 🙂

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Press Release

Jollibee brings kiddie town to life at Jollitown: The Big Fun Event

Kids were in for a treat as Jollibee celebrated National Kids Month by bringing to life one of the most loved kiddie shows of all time with with Jollitown: The Big Fun Event, held on October 26 at the SMX Convention Center in Pasay City.

True to its Jollitown roots, the event transformed learning into an interactive activity where kids and kids-at-heart can channel their inner explorers and discover new things while having tons of fun.

The grand Jollitown-inspired playland featured giant inflatables and colorful play zones. Adding more to the festivities were free Jollibee treats, fun-filled stage games, and interactive theater performances.

Jollibee fans of all ages even got to meet and greet their favorite Jollitown gang, Hetty, Popo, Yum, Twirlie, and everyone’s favorite friend, Jollibee, who brought the audience on their feet with their special dance numbers.  To add to the entertainment, there was a magical Daylight Fireworks show that lit up the venue and left the kids in awe.  Supermom Christine Bersola-Babao also treated the audience to an animated storytelling session of two of her books Superhero Nio and Basura Monster, bringing to life the stories and imparting life lessons to kids.

“Jollitown: The Big Fun Event reunites the Jollibee Kids Club members with their favorite kiddie show, which they have greatly missed.  It is also our way of thanking the kids for their excellent support and to let them experience the magic of playing and learning with their beloved Jollibee and the rest of the gang again,” said Jollibee Philippines Vice President for Marketing Harvey Ong. “Through this event, the kids were able to learn positive Filipino values in the most fun and entertaining way, which is what Jollitown is all about.”

The Jollitown: The Big Fun Event was held exclusively for Jollibee Kids Club members. Sign up to become a Jollibee Kids Club member now to join other exciting year-round activities and awesome surprises from Jollibee.

Raising Children with Husay at Malasakit


As parents, we all want our kids to excel in life and strive to provide all that they need for their future.  Knowing that they emulate us, we do strive to excel also in our respective careers.  Without pushing our kids to be overly competitive, we encourage them to always do their best in anything that they do.

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Raising children with empathy and compassion begins at home.  They learn that from us parents.  As we shower them with our love and care, they themselves become loving and caring. As we understand their feelings – whether positive or negative emotions – they become empathetic.  As we show them how we try to be of help and of service to others, they too become compassionate.

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We, however, cannot raise our children without any help.  They do say that it takes a village to raise a child.  We have our extended family who show our kids the same love and care we show them.  We have educators who impart their knowledge and expertise to equip our kids with skills they would need as they reach for their dreams. In raising our kids, we also choose partners that provide us with high quality products for our various needs.  One such partner of our family is Unilab who believes in the same husay at malasakit we believe in.   Their new TVC shows this thrust in touching people’s lives as they continue to deliver high quality products.


Read more about Unilab’s husay at malasakit in their press release below:


This day and age, the country has braved various calamities that, if anything, have only strengthened our solidarity as Filipinos. But to fully rise again as a nation, we must be able to have both excellence and compassion (husay at malasakit) in everything we do, especially when in service to others who are in need.

Unilab, being the biggest pharmaceutical company in the Philippines, believes in the power of husay at malasakit and has geared their company’s belief in this.

In every product they produce, they make sure that their facilities and procedures are safe, so that they will be able to take care of the Filipino people better.

They may have changed their processes in line with the rise of technological advancement, but their heart will always be present in the manufacturing of their healthcare products.  Rest assured that in all the innovations they create, the health and safety of the Filipino people are always at the core.

The distribution of their products are scattered across the country—from Luzon, Visayas, to Mindanao, to reach out to everyone in need of superior and affordable healthcare products. If anything, Unilab believes in the spirit of genuine concern to make the lives of other people better.

With their new TVC, Unilab shows their husay at malasakit thrust and hopes to influence as much as they can to the nation. After all, what matters the most is the number of lives we touch when we reach our triumphs.


Know more about Unilab and be updated with new promos and campaigns by following their social media accounts:

Facebook: www.facebook.com/unilab
Twitter: www.twitter.com/unilab_ph
Instagram: instagram.com/unilab

Our #SigeSabado #SigeSaMantsa Weekends

Since the kids started going to school two years ago, we haven’t been able to do arts and crafts activities as often as we used to do.  Whenever we do have free time, we try to squeeze in a craft or two.

(Click here for arts and crafts activities )

Those “free times” are far and few in between though. So just imagine the look in my little ones’ eyes when this big box was delivered to our home last summer!

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The Sige Sabado box contains materials for eight activities that engage kids in fun learning experiences.  Some are really messy to do but they’re so much fun you wouldn’t the mess at all.  Here are three of the activities we’ve already done.

Raise a Mongo Plant

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Make a Popsicle Pen Holder

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Create an Animal Balloon Papier-Mache

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Not every Saturday can be a #SigeSaMantsa day for us but the kids never tire of asking if we could do one of the activities in the box.  At the rate we’re able to do the activities, our craft box has us covered until the year’s end.  After we finish all the eight activities, I could just get more arts and crafts ideas from Breeze Philippines website.

Do you have any #SigeSaMantsa actvities you love to do at home?  Do share some fun ideas with us. 🙂