Electrolux + Trese: From Worn Out Clothes to Quilts

As weekend sales and bazaars usher the coming Christmas season, do consider clearing out your closets before starting your shopping spree.   What to do with your pre-loved clothes?  Well, DONATE them to Electrolux Clothes Donation Drive, of course! Why Electrolux?  Aside from Electrolux actively doing this advocacy for several years now…

  1. They’re the only ones that I know that actually launders (washes and inspects each piece of clothing) donated clothes before distributing them to those in need.
  2. Even worn-out clothes that were donated are put to good use.

Electrolux has partnered with Gawad Kalinga’s Trese to transform clothes that are not fit for wearing into quilts for children and new born babies in orphanages.

“Electrolux believes that there must be dignity in the clothes that we donate. To make sure that every piece of clothing is in good condition, we will sort out the worn out, unwearable ones, then upcycle them into quilts with the help of Trese”

That favorite shirt of yours that you’ve worn a hundred times until it was all frayed in the collar or until you became several sizes bigger? As long as the rest of the fabric is still in good condition, donate it.

That pair of jeans that has been lying at the bottom of your cabinet for the past couple of years – donate it.

Those dresses and shirts your little ones have outgrown – donate them.

Clothes were meant to be worn and not kept in eternal storage, so please do DONATE those you have not worn for years.  Be a part of this meaningful advocacy. Drop off your donations in any of these locations:

  • Electrolux Customer Service Hub (Grundfos Building, 5548 Osmena Highway, Brgy. San Isidro, Makati City)
  • Mommy Mundo Head Office (2nd Floor Fun Ranch Frontera Verde, Ortigas Center, Pasig City)
  • Unilever Philippines Head Office (1351 United Nations Ave., Paco, Manila)
  • Empire East Land Holdings Inc. (11th Floor World Center Bldg., Sen Gil Puyat, Makati City)
  • St. Mary’s College (37 Mother Ignacia Ave., Paligsahan Quezon City)
  • Kodak Philippines (2901 88 Corporate Center Valero cor. Sedeno St., Salcedo Village, Makati City)
  • Morgan Stanley (16th Floor E-Services Building, Bonifacio Global City, The Fort, Taguig)
  • Center for Culinary Arts (CCA) (287 Katipunan Ave., Loyola Heights, Quezon City)
  • Dasmarinas Village (Homeowners Association Office) (1419 Campanilla St. Dasmarinas Village, Makati City)
  • BrandAction Inc. (Unit 4B ALPAP Bldg., 160 LP Leviste St., Salcedo Village, Makati City)
  • Isla Lipana& Co. (29th Floor Philam Life Tower 8767 Paseo de Roxas Makati City)

Visit electolux.com.ph and click the Delightful-E tab to know more about the Electrolux Delightful-E Simple to Share advocacy. You can also visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram


(Press Release)

Electrolux transforms worn out clothes into quilts with GawadKalinga’sTrese

Filipinos have relentlessly proven that the concept of bayanihan is still alive today. Every year the Philippines is devastated by numerous typhoons which result to ruined homes and ravaged livelihood. From one calamity to another, Filipinos have made it a tradition to donate and help rehabilitate the lives of the victims.

Sharing with this tradition, Electrolux, a global leader in home appliances, has been collecting and laundering clothes for calamity-stricken survivors for several years now. This year, Electrolux, through its Delightful-E Simple campaign, innovated this long-running advocacy.

Together with Gawad Kalinga’s Trese community, Electrolux will upcycle unusable clothes into quilts for children and new born babies in orphanages and other communities.

“Electrolux believes that there must be dignity in the clothes that we donate. To make sure that every piece of clothing is in good condition, we will sort out the worn out, unwearable ones, then upcycle them into quilts with the help of Trese” said Andrea Pionilla, Electrolux Marketing Manager. “With this partnership, we aim not only to give quilts to children and new born babies but also another source of livelihood for this Payatas community.”


In need of a new flat iron for pressing your kids’ uniforms this school year?  Or perhaps, you’re considering getting a new blender, coffeemaker or toaster to make breakfast prep fast and easy?  Now is the BEST TIME to get them ’cause Electrolux is holding a BIG SALE today until Friday!

Get 50% off Electrolux small appliances from May 28 to 30!  The big sale’s happening only at the Electrolux Head Office in Bonifacio Global City so head on over now to grab the best items.  Check out the poster below for more details.

electrolux sale

You Have Won an Electrolux Laundry Set!

Thank you to all those who sent their entries for the Electrolux Wash Loads of Love Giveaway!  I enjoyed reading all your “laundry stories”.  I really do wish I had a magic wand and give all of you an Electrolux Time Manager with a mere bibbidi-bobbidi-boo.

After narrowing the entries down to the best ten, I asked my hubby to make the final choice.  The answer he loved the most was this:

A blessed day to all! Thanks for I happened to knew about your informative FB page from a friend. I am a 36 year old plain housewife, a mother of two and currently suffering from a burden of washing clothes manually, that’s why I exactly knew how hard it is to wash tons of dirty laundry from morning till its almost night time (By the way, I do the washing once or twice a week) because I can’t focus on it continually for I’ve got so many things to take care of being the sole individual who will look after the house works. Its really a pain in the neck doing all our laundry every now and then. Currently, i’m on the process of saving for a new washing machine and I’m just glad that I came across your blog and read about Electrolux Time Manager.

Oh my! Electrolux Time Manager is really heaven sent! One machine whom I could consider like a house helper already, minus the maintenance of having one. I love all of its innovations thus making them all my instant favorite. I was amazed by its features it makes the product close to perfection if not “perfect” so to speak. Load Sensor would help me minimize time of washing our laundry, energy and water , Vapour action would make our clothes germ and allergen free, what a way to keep my family safe from germs and impurities, Refresh cycle would save me time from another hated household chore of mine which is ironing clothes because it lessens clothes’ wrinkles, IQ touch would help me program the machine easily, how about that? Leaf Lifter and Lily Drum would contribute to a much cleaner wash, last but certeinly not the least, Time Manager that would allow me to have more time for anything I wish to accomplish for a certein period of time.

With those amazing features of Electrolux Time Manager, I wanted to say goodbye to hand washing much eagerly, because I knew that with this product around, I will be happy and free to spend my time to my family, help my kids with their home works and school projects, cook for my husband, beautify myself, clean our home or simply watch TV which I missed a lot when I’m hand washing our clothes… :)

Congratulations, Mommy Marites Pamela Rose R. Basco! You’re the winner of the Electrolux Laundry Set! Kindly wait for email for the instructions on how to claim your prize.

electrolux laundry set

Clean your Wash Loads of Love with Electrolux Time Manager

Just exactly how long does it take you to do the laundry?  I remember a friend sharing on her Facebook wall how it took her the entire day to finish washing all their laundry.  Well, I can totally relate to her!  I wash laundry three times in a week and it takes me from 8am to 5pm (on a fairly good day) to finish the three to four loads I wash on each of those days.  Oh yes, it takes me nine to ten hours to finish a batch of laundry! Wait…before you render judgment on my homemaking skills, keep in mind that I have two kindergarten kids to look after AND have no househelp AND have only a twin tub washing machine.

Twin tub washing machines are usually the machine of choice here in our country as they are very affordable and don’t require a steady supply of water.  Using a twin tub requires manual transferring of each load from the washer to the spinner to the basin.  This cycle goes for at least three times depending on whether you rinse clothes in the basin or not.  If I were to do nothing else but just the laundry, one batch of four loads would probably still take me four hours to finish. With two kindergartens to look after and meals to cook, it takes me more than twice as long.  After a year without any househelp, you’d think I’d have gotten the hang of it and can have all chores done right on schedule! 😛

Ain't no mountain (of laundry) high enough with my two little handy helpers. :D

Ain’t no mountain (of laundry) high enough with my two little handy helpers. 😀


My Wash Loads of Love

My husband has repeatedly offered to just have our clothes sent to the laundry shop just like we used to.  However, I would much rather wash our clothes myself.  Aside from the savings, I can also be sure that the kids’ clothes are thoroughly cleaned and germ-free.  Besides, I have already learned a few tricks to make washing clothes less cumbersome.  You may already know some of these but do read on please.

  • Always turn out BACK POCKETS too!  I always do turn out front pockets to check for coins or receipts before putting them in the wash.  Back pockets were merely just given a quick peek. Until, one of my hubby’s pants turned out to have a stash of paper tissues in the back pocket which I only discovered when small bits of tissue floated in the wash.  Imagine a wash load of clothes all with tiny bits of tissue stuck on them!  Well, you bet I scrutinize every single pocket since then.
  • Keep a SMALL JAR FOR LOOSE BUTTONS near the washing machine. In an ideal world, no thread comes lose, no zippers get caught, and no buttons fall off.  Ours is not an ideal one though so finding loose buttons in the washing machine is very common.  Instead of having to look for the sewing kit or putting the loose button in your pocket (which you’re bound to forget about even before you finish the laundry), place a small jar near the washing machine and put loose buttons there. It’ll save you time looking for a missing button.
  • CHEAP isn’t always ECONOMICAL.  When I wasn’t the one doing the laundry before, I always bought the most affordable detergent and fabric conditioner.  I found out though that they weren’t that efficient and I ended up using more to effectively wash our laundry.  In the long run, these cheap detergents cost me more.  Now I only buy trusted and reliable brands.
  • SOAK WHITES AND HEAVILY STAINED CLOTHES the night before laundry day.  Doing this would save you an hour or more of laundry time the next day. My kindergartens have a way of turning white clothes to gray so their clothes need to be soaked for a couple of hours.  Plus, whites come out brighter with an overnight soak.
  • Doing the laundry is FUN WITH KIDS AROUND. Oh yes, they may stretch laundry time but my kindergarten make this tedious chore fun. They’re not allowed to touch the soapy water – laundry detergent may be too strong for their baby soft skin – but I do engage their help in sorting the laundry and doing the last rinse clothes.  They also love helping me load the washer or the dryer.  Every now and then, I let them wash their own toys using a very gentle soap.
laundry with kids

Who wouldn’t love doing the laundry with these two little ones?

Although doing the laundry with the kids can be fun, I still would rather spend more time with them doing other things like reading books together, making crafts, or playing games – which is why I have my eyes set on Electrolux Time Manager washing machines.

(L) EWF12732 with 7kg capacity (R) EWW14012 with 7 or 10kg capacity, with both washing and drying capacity

(L) EWF12732 with 7kg capacity
(R) EWW14012 with 7 or 10kg capacity, with both washing and drying capacity


Electrolux Time Manager: Washing Machine that Makes Washing Less of a Chore

Fully equipped with amazing features and the latest technology, this front loading washing machine would give Moms like me more time to spend with our precious little ones and extra time to do other chores.   With an Electrolux Time Manager, I wouldn’t be burdened with my washer-spinner-basin cycles that require my checking on the washing machine every few minutes.  I’ll be able to put a load on the washing machine, take the kids to school and come home with clean clothes all ready for ironing or folding.   That alone puts the Time Manager on top of my home appliance wish list.  All its other unique features made me fall in love with it!

  • electrolux buttonsLoad Sensor.  This acts like a built-in weighing scale that guides you to select the perfect cycle and detergent recommendation for your load, saving you time, energy and water.
  • Vapour Action.  This helps reduce allergens in clothes by up to 99.9% while softening the fabric for brighter and cleaner clothes.
  • Refresh Cycle. This relaxes the fibres and steams out the wrinkles in your clothes, helping it cut down on your ironing.
  • IQ TouchTM This easy-to-use intuitive panel makes instructions and program settings even easier to follow.
  • Leaf Lifter + Lily Drum.  This ensures gentle tumbling while increasing surface contact between the laundry and the drum for a cleaner wash.
  • Time Manager.  Four selectable time options let you wash base on how much and how dirty your clothes are.

With all those features, I’m sure you’re also wishing for an Electrolux Time Manager front loading washing machine.  The steep price may take you aback but believe me when I say that this would cost you less in the long run.  Contrary to what many presume, the Time Manager actually uses less water and less electricity.  That means, you not only save time but also utility expenses while conserving water and energy.  Moreover, you get outstanding customer service when you get yourself an Electrolux Time Manager.


Electrolux is “Thinking of You”

“Customer satisfaction doesn’t end after the purchase of our Time Manager washing machines or any of our Electrolux products. Our goal is to help new and existing customers get the most of their investment by providing support activities before, during, and after purchasing an Electrolux appliance.”

Andrea Pionilla, Group Product Manager of Electrolux Philippines

In line with its commitment to provide excellent customer service, Electrolux opened the Customer Service Hub at the Grundfos Building, 5548 Osmena Highway, Brgy. San Isidro,  Makati City.  Whether you’re a new customer looking to buy that Time Manager or a loyal Electrolux consumer looking for a spare part or a consumable item, you can find what you need at the CS Hub. This one stop facility carries a wide range of Electrolux and White Westinghouse spare parts and accessories. Can’t find what you’re looking for in the supermarket or hardware store?  Head off to CS Hub or contact the Customer Care team through [email protected] or 845-CARE (2273).


Win an Electrolux Wash Loads of Love Laundry Set

As much as I would love to play fairy godmother and give each of you your very own Electrolux Time Manager, I’m just a mere housewife saving for one myself.   But, don’t be disheartened. Electrolux is giving a laundry set to one of you dear readers!  Oh yes, you just might be the one to bring home the Electrolux Wash Loads of Love Laundry Set which includes an Electrolux Steam Iron ESI 515, a big bottle of Surf Liquid Detergent, a set of IKEA Children’s Clothes Hangers, and an IKEA Silver Laundry Basket.  No likes, shares, or follows needed (though they’d be greatly appreciated).  Just tell me what your favorite feature of the Electrolux Time Manager is and how you will use the extra time you’d have if you had the Time Manager.

electrolux laundry set

What is your favorite feature of the Electrolux Time Manager?

How will you use the extra time you’d have if you had the Electrolux Time Manager?

Leave a comment with your name, email address, and answers to the questions.  You have until 11:59pm of August 18, 2013 to leave your comment.  The reader with the best comment will have the Wash Loads of Love Laundry Set delivered right at his doorstep.  This giveaway is open to residents of the Philippines only.